What was the Coca-Cola Share a Coke Campaign?
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Topic: Marketing Plan Examples
Last updated:
Primary source: https://aismartventures.com/posts/craft-a-winning-marketing-plan-with-these-stellar-examples
Quick Info
To engage consumers by personalizing Coke bottles with names.
Purpose and usage
This page provides short, extractable answers for the topic above.
- Page type: context
- Questions on this page: 1
- Official source: https://aismartventures.com/posts/craft-a-winning-marketing-plan-with-these-stellar-examples
Key points
Terms and entities
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What was the objective of the Share a Coke campaign?
To engage consumers by personalizing Coke bottles with names.
Sources
Machine metadata
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- date_modified:
- language: en
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